MacBook Pro Packaging - A First Look

That is really lovely, as always. Good to see the package design on the Macs staying at a high level. As iPod boxes have gotten smaller and smaller, while it's great from an environmental standpoint, the unwrapping experience has gotten a bit duller.

Then again, what's inside the package has gotten a lot more interesting, so maybe there's something there.

This package is getting smaller and smaller too...

Includes a keyboard too? Did the PowerBooks do that too?

Macs: Even the boxes they come in make news :)

I think the keyboard is just in the picture. I cant see why Apple would include a keyboard with the MacBook

very neat, I do so love the apple packaging, it makes opening it a little bit more fun, instead of getting out the scissors and tearing through some cardboard.

How on earth is this news? It's a box, people. What's inside may be the most awesome thing in the history of the multiverse, but the outside is just cardboard with some pretty pictures on it. Instead of staring at the funky image of a MacBook, why not open the damn thing and use the real thing?

"How on earth is this news?"

Because people are excited about it, and have been waiting for it to ship for a month?

Are you telling me you've been waiting a month so you could look at your pretty cardboard box? I admit, it is sexy, but c'mon...

I'm always amazed with the elegance of Apple's packaging. I can't think of any other company that envisions the opening of their products as an experience unto itself. It's practically a form of performance art. Good times! :-)

The box is thinner! Wow!!!! But the AC adapter is so humongous. I'd love to see the same design, but let the plug swivel 90° to clear up space.

The cool box is all about attention to detail. In a time when so much packaging is hard to use, or badly designed it's just great to see a company spending time thinking about how their customers receive the goods and that initial impression. It's only worth commenting on because so much of what we use is fairly thoughtlessly put together

Obviously everything Mac related must receive the fullest amount of attention, and in the most respectful hagiographic way possible. Anyone who doesn't belive that must not be cool, and enjoy the colour beige far too much.

You've also got to remember that the majority of the folks who design those cardboard boxes with pretty pictures (graphic designers) are dyed-in-the-wool Mac users. And since Apple's graphic design is, at least for the past 7-8 years, very, very good, that's a big part of the attraction.

I believe that smaller Apple boxes for all products are RIDICULOUS.

a student pays a months of pocket money for an iPod, and he gets a piece of cardboard that barely covers the iPod as packaging.

environmentally friendly?

the box can't protect the iPod when being moved around in warehouses, and we receive lemons as a result.

when we receive lemons, they get repaired, parts are replaced, and old parts which are potentially more dangerous to the earth, are dumped to destroy the earth.

how environmetal friendly.

Yes, i hate the smaller boxes, but i still love their designs.

For those who were wanting to know about the battery life, there's a post here that puts it at "3:31, with Normal consumption settings". And yes, the A/C Adaptor appears to be about 25% bigger than the current PB adaptor, much the same size as an Airport, apparently.